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Built For Athletes. Backed By Action
Real Support. Real Opportunities. Real Impact.
TYIK is a sports and lifestyle brand built on a simple truth:
athletes deserve more than applause — they deserve real support.
We partner with sports brands across apparel, equipment, performance technology, health, and wellness to create products, experiences, and income streams that help athletes build careers beyond competition — while giving fans and communities a direct way to support them.
In team sports, athletes grow within organizations that provide structure and backing.
In many individual sports, athletes are left to manage performance, visibility, income, and their future on their own.
TYIK exists to close that gap — by turning support into action.
That’s what Just Watch stands for.
How TYIK Shows Up For Athletes
TYIK isn’t built on promises. It’s built on structure.
Our ecosystem is made up of six connected pillars, each designed to help athletes earn, grow, and build long-term careers beyond competition.
This is support you can see.
The TYIK Ecosystem
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Community App – A digital hub where athletes, fans, and brands connect, follow, and activate together.
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Marketplace – Athlete-led collections and curated partner brands that generate ongoing income for athletes.
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Identity Project – Creative and brand support helping athletes own and grow their personal identity.
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Events – Live experiences that merge sport, culture, and community into real-world exposure.
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Ambassador Program – A national network activating TYIK on campuses and in local communities.
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Elite Program – Long-term support for professional athletes competing under the TYIK brand.
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Career Pathways – Leadership development, mentorship, and job placement connecting athletes and ambassadors to opportunities beyond sport.
TYIK generates revenue through product sales, brand partnerships, and experiences, and reinvests up to 50% of profits back into athletes, coaches, and ambassadors.
Now that you’ve seen how TYIK works, here’s how you can take part.
Everyone has a role. What matters is what you do with it.
Customers
Shop athlete-led collections, TYIK apparel, and curated partner brands across health, wellness, nutrition, performance technology, and equipment.
Every purchase directly supports athletes and the ecosystem around them.
Athletes
Join a team that provides income opportunities, brand support, and long-term backing — on and off the field of play.
[Join as an Athlete]
Ambassadors
Activate TYIK on your campus or in your community through events, content, and athlete support — earning commissions, stipends, and performance-based rewards.
Brands
Partner with TYIK to collaborate through products, technology, and wellness-driven experiences that create visible impact with athletes and modern sports communities.
Be Part of What Happens Next
You don’t have to compete to belong.
Support athletes. Show up. Take action.
Just Watch — and see what happens when support actually shows up.
Built for athletes. Powered by community.
Choose How You Show Up
Our Story
TYIK was founded by Aidan Koross, who grew up on both sides of the game — as an athlete and as the son of a lifelong tennis coach.
From the sidelines to the court, he saw the full picture of what it takes to chase greatness — the relentless grind of athletes and the quiet dedication of those who guide them.
He also saw what was missing: in individual sports, players often compete alone, without the structure, resources, or sense of team that fuels major leagues.
TYIK was built to change that — to give individual athletes a team behind them.
A collective brand and ecosystem that connects players, coaches, fans, and partners through shared identity, opportunity, and purpose.
What began in tennis has evolved into a growing multi-sport movement — a platform where everyone in the ecosystem rises together.
T Y I K
The Meaning Behind TYIK
The Name:
TYIK is inspired by Tyche, the Greek Goddess of Chance and Fortune — symbolizing turning opportunity into destiny.
The Logo:
The TYIK logo symbolizes a unified team built around individual athletes.
Its four triangles represent our core pillars — Identity, Community, Performance, and Impact — the foundation of the TYIK ecosystem.
At the center lies the eye, reflecting focus, vision, and our mindset: “Just Watch.”
A reminder that true greatness is proven through action, not words.
Together, they form more than a logo — they represent the future of sport: connected, purposeful, and athlete-driven.
The Future We’re Building
We’re starting with tennis — but our vision reaches every sport where athletes compete alone.
From college courts to global stages, TYIK is uniting a new generation through performance, culture, and community.
More Than a Brand. A Team. Just Watch.