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ABOUT TYIK
The First Franchise-Style Team for Individual Athletes
Built for athletes. Powered by fans. Driven by purpose.
What Is TYIK?
TYIK is a sports and lifestyle brand that connects athletes, fans, and partners through one unified team.
We’re reimagining how individual sports work — giving athletes the structure, identity, and community that team sports have always had.
In sports like tennis, golf, or track, athletes often compete alone, without the backing or visibility of a larger organization.
TYIK changes that.
We bring athletes together under a shared brand built on performance, culture, and purpose — creating a franchise-style network where everyone rises together.
Through our ecosystem of products, events, and technology, TYIK empowers athletes to grow their careers, tell their stories, and connect directly with fans and brands who believe in their journey.
And we don’t just celebrate athletes — we invest in them.
TYIK dedicates up to 50% of its profits back into its athletes, coaches, and ambassadors, creating a self-sustaining cycle that fuels growth, opportunity, and community from within the ecosystem.
We’re more than a brand — we’re the future of individual sports.
Built for athletes. Powered by fans. Just Watch.
How TYIK Works
TYIK operates through six connected pillars that make up our ecosystem:
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Community App – The digital hub where athletes, fans, and brands connect. Follow athletes, join events, and shop exclusive products — all in one place.
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Marketplace – A curated platform featuring athlete collections and partner brands across apparel, wellness, and sports tech.
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Identity Project – Our creative studio that helps athletes design logos, apparel, and personal brands that reflect their story.
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Events – TYIK experiences that merge sport, music, and culture — from college tournaments to pro-tour activations.
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Ambassador Program – A national network of student and community leaders who represent TYIK, help run events, and connect local markets.
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Elite Program – A collective of professional athletes who compete under the TYIK brand — receiving ongoing support for both their athletic and career development.
Together, these pillars form a connected ecosystem where performance, storytelling, and commerce meet — a team built for individual athletes.
Who It’s For
🎾 For Athletes:
TYIK becomes your team — giving structure, branding, and community support to help you grow on and off the court.
🧠 For Coaches:
Earn through affiliate programs and mentorship opportunities that support athlete development.
👥 For Fans & Customers:
Every purchase fuels purpose — helping fund athletes and coaches while keeping you connected through events and exclusive drops.
🏢 For Brands:
TYIK provides an authentic channel to engage with active, lifestyle-driven communities through events, athlete partnerships, and the Marketplace.
Our Story
TYIK was founded by Aidan Koross, who grew up on both sides of the game — as an athlete and as the son of a lifelong tennis coach.
From the sidelines to the court, he saw the full picture of what it takes to chase greatness — the relentless grind of athletes and the quiet dedication of those who guide them.
He also saw what was missing: in individual sports, players often compete alone, without the structure, resources, or sense of team that fuels major leagues.
TYIK was built to change that — to give individual athletes a team behind them.
A collective brand and ecosystem that connects players, coaches, fans, and partners through shared identity, opportunity, and purpose.
What began in tennis has evolved into a growing multi-sport movement — a platform where everyone in the ecosystem rises together.
The Meaning Behind TYIK
The Name:
TYIK is inspired by Tyche, the Greek Goddess of Chance and Fortune — symbolizing turning opportunity into destiny.
The Logo:
The TYIK logo symbolizes a unified team built around individual athletes.
Its four triangles represent our core pillars — Identity, Community, Performance, and Impact — the foundation of the TYIK ecosystem.
At the center lies the eye, reflecting focus, vision, and our mindset: “Just Watch.”
A reminder that true greatness is proven through action, not words.
Together, they form more than a logo — they represent the future of sport: connected, purposeful, and athlete-driven.
The Future We’re Building
We’re starting with tennis — but our vision reaches every sport where athletes compete alone.
From college courts to global stages, TYIK is uniting a new generation through performance, culture, and community.
More Than a Brand. A Team. Just Watch.
T Y I K
