Team

Aidan Koross
Founder & CEO
Aidan is a seasoned professional with a wealth of experience in founding multiple businesses and honing leadership skills at CH Robinson and UPS. As a former college tennis player, he brings 15 years of coaching experience to the table. Known for his strong work ethic and exceptional networking abilities, Aidan has earned respect in both the business and sports communities.

Luke Frederick
Growth Advisor
Luke has boosted market presence for over 300 organizations and co-founded a coworking space for more than 40 brands. As a minority owner over 10 companies, he excels in growth strategies. Currently, he leads initiatives at Jettison while actively executing operations, driving success and innovation.
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Board Of Advisor
At TYIK, our Board of plays a crucial role in shaping our vision and guiding our mission. Their diverse expertise and unwavering support have been instrumental in our growth and success. We recognize that TYIK wouldn't be what it is today without their invaluable insights and direction. Together, we are committed to making a meaningful impact in sports and their athletes.

Tracey Benford
Board Advisor
With 28 years at Goldman Sachs she has established herself as a leader in finance. She has served on several nonprofit boards and advisory boards for Stanford Graduate School of Business, Northwestern University, and the Northwestern Athletic Department. Her diverse experience reflects her commitment to excellence, innovation and community engagement.



